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At Sportscraft, we love cotton because it’s comfortable, durable, absorbent, easy to clean and can be woven into a variety of fabrics - from the toughest of denim twills to the breeziest of summer shirts. You name it, cotton has probably made it.

Cotton is grown in over 70 countries around the world, thriving in long, hot summers. The plant is related to the hibiscus and is both a food and fibre crop. When mature, the fluffy bolls are picked, separated from seed and plant debris, then spun into yarn.

Cotton farmers face several challenges such as land use, water scarcity, the impact of pesticides and compounding climate crises. This makes it hard to understand the true impact of cotton production.

To tackle this, we’re actively working to understand the challenges faced by those working on the land. For select ranges, we will be partnering with cotton farmers in Australia and around the world who use more regenerative farming methods such as targeted irrigation, non-toxic pest removal, multi-cropping and planting seeds suited to the local environment.

To ensure we’re making the best possible choices, we’re prioritising the use of GOTS (Global Organic Textile Standard) cotton, which sets strict standards for ecological and social impact, and is grown without the use of harmful pesticides and herbicides.

We’re exploring the use of forensic traceability and blockchain technology in our commitment to sourcing cotton as responsibly as possible. We also aim to increase the use of recycled cotton in our collections.