Wool Farm Partnership

“I’m following in my mother’s footsteps who has been navigating the industry successfully for over 80 years,” Rosie tells Sportscraft. “We welcome any women who want to enter the wool industry with open arms. We’re always looking for rising stars.”

A quintessentially Australian icon, pure Merino wool is produced by one of the world’s most ancient breeds of sheep, and is a renewable fibre as the animal grows a new coat every year. Renowned for its quality and durability, the wool is grown using farming practices that work to improve land health.

Our new collection celebrates the craftsmanship that goes into every fibre, from land to garment. To earn the prestigious Woolmark endorsement, each of our products underwent a rigorous five-step quality checking process so you know that it’s designed to last a lifetime.

Reminiscent of the Australian landscape, emerald, honey gold, and mountain blue colourways lead the collection. From the classic Melton coat and twill pant to our iconic knitwear, discover wardrobe icons made for winter and beyond.

“Wool is the most beautiful, extraordinary, and versatile fibre,” Rosie says. “It never ceases to amaze me that it’s a natural fibre from an animal, that becomes either an incredible evening gown, a chic suit or a beautiful woollen jumper that wraps around you like a warm hug on a winter’s day. There’s nothing it can’t do.”

“I’m so proud to be standing here today on behalf of Australian woolgrowers. It’s exciting to see Sportscraft and Woolmark do magical things together.”

As one of the first brands to sign on with The Woolmark Company, we’re committed to a creating a more transparent supply chain.

“Woolmark demonstrates a commitment to environmental responsibility and biodiversity protection that we at Sportscraft also share,” our Social and Environmental Manager Eloise Rapp says. “It’s a natural partnership for us.”

Discover our new Woolmark collection online and in-store now.