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With a shared dedication to protecting the land we call home; our new collection celebrates the craftsmanship behind every step of the Merino wool-producing process.

From land to garment, the prestigious Woolmark logo guarantees quality assurance and durability, so you know you’re investing in a wardrobe for winters to come.

“These initiatives meet the demands of the conscious consumer,” says The Woolmark Company Managing Director John Roberts. “It’s why we invest in sound, scientific solutions for woolgrowers to manage the eco-credentials of their wool-growing enterprise, securing wool’s market position as a natural, circular and regenerative solution to some of the challenges created by fast fashion.”

“We’re proud to continue our relationship with Sportscraft and champion collections that shine a spotlight on the best wool in the world.”

Inspired by the Australian landscape, honey gold, emerald, and mountain blue colourways lead the collection. Showcasing the versatility of Merino wool, our classic coats, twill pants, and knitwear are lightweight and easy to layer when the weather changes.

From woolgrower to wardrobe, discover what quality looks (and feels) like. Shop our new Woolmark collection online and in-store now.

Discover our new Woolmark collection online and in-store now.

Sportscraft acknowledges Aboriginal and Torres Strait Islander People as the First Peoples of Australia and Traditional Custodians of Country. We pay our respects to Elders past and present, and recognise their enduring connection to land and traditional knowledge.